Most shopping sites make you already know the product name. Tulam works the other way round — start with an outfit, an occasion or a feeling, and it works backwards to the pieces that actually exist.
A keyword engine matches letters. Tulam reads what you're asking for — the garment, the colour, the fabric, the fit, and the aesthetic behind it.
Seven Indian platforms. When the same piece appears on more than one, you see every price side by side and which one is actually cheapest.
The things most comparison sites leave out. You should know them before you trust a price on this site.